GN hits speed bump in the US
GN Resound’s impressive streak in the important US Veteran Affairs segment has come to a halt in November, as its VA market share has dropped while the market leader increases its lead. GN is not the only Danish-based company to take a hit.
BY STEFAN SINGH KAILAY
It was a good run while it lasted. GN Resound has – mainly due to its popular Resound Linx products – managed to increase its share of the important US Veteran Affairs segment, which accounts for about 20 pct, of all hearing device units sold in the US, month after month – but in November the group’s market share dropped.
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