Analyst: GN has stunned rivals in the US
Denmark’s GN Resound has grown significantly in the US Veteran Affairs segment and continues to usurp markets shares from rivals who are left more or less stunned, says Sydbank’s senior analyst Morten Imsgard.
BY LONNI LYNGE
It looks as easy as stealing candy from a baby, when GN Resound manages to win market shares from rivals in the important US sales channel Veterans Affairs month after month. There are still no signs of it slowing down, and the company’s quarterly report published late last week showed a rise in its VA market share of 6.6% from 11.6% in September 2014 to 18.2% in September 2015.
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