Rival gains ground on GN following product launch
Denmark’s GN Hearing sees it market share dropping in the all-important US sales channel Veteran Affairs, following the launch of a new product from one of its closest rivals.
BY STEFAN SINGH KAILAY
After a few months of progress, Denmark’s GN Hearing registers a decline in its share of the market in the public American sales channel Veteran Affairs (VA), which covers hearing devices sold to all war veterans in the US.
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