GN returns to growth in VA
While Swiss group Sonova’s usurping of market shares in the important Veteran Affairs segment in the US look to have stalled, Denmark’s GN Resound has broken its personal record on the back of a strong development in March.
BY STEFAN SINGH KAILAY
The Danish hearing device manufacturer GN Resound has seen a very good beginning to the year on the US market. The company’s share of sales to the Veteran Affairs segment (VA), which supplies hearing devices to American war veterans, rose from 20 to 20.7% in February, and a new memo from Bernstein Research shows that the trend continued in March.
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