WDH Exec: "It's similar to making a hybrid car. It's not like everyone is going to stop driving diesel engines the very next day"
William Demant is going in a whole new direction with the company’s new hearing aid, Oticon Opn, which unlike previous products is opening up to an entirely new acoustic image, instead of just focusing on one source of sound. This does not mean that the company will drop the previous models. At the same time, they are now joining the bandwagon of wireless technology, which the competitor GN launched six years ago.
BY LONNI LYNGE
Last week, William Demant launched its new hearing aid, Oticon Opn, at the major US hearing aid conference Audiology/NOW! in Phoenix, Arizona.
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