Novo: Growth must come from market shares, not price hikes
![Foto: Mikkel Berg Pedersen](https://photos.watchmedier.dk/watchmedier/resize:fill:3840:0:0/plain/https://photos.watchmedier.dk/Images/article6644540.ece/ALTERNATES/schema-16_9/38642339.jpg)
“We have a lot more product launches from 2014 to 2016 than ever before, and market access and the role of payers will obviously be a focal point in that regard.”
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