Novo shelves German Tresiba launch
![Jakob Riis, head of marketing & medical affairs | Foto: Novo Nordisk/PR](https://photos.watchmedier.dk/watchmedier/resize:fill:3840:0:0/plain/https://photos.watchmedier.dk/Images/article5124735.ece/ALTERNATES/schema-16_9/Jakob%2520Riis.jpg)
It is the biggest market in Europe. And Tresiba has been hailed as the challenger set to fight it out with the world’s best selling diabetes product, Lantus, from French company Sanofi.
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