MedWatch

Hearing device majors can overcome demographic challenge

The global hearing device industry is currently benefitting from an ageing population. But what is going to drive growth when the demographic trend is reversed? MedWatch spoke to the Danish industry majors about the issue.

Foto: GN Store Nord

Some might see it as a burden, but for the hearing device industry the aging global population is a blessing. The sector has the favorable demographic development to thank for the fact that more and more people need hearing aids.

“There’s no doubt that the industry is currently enjoying the benefits of the baby-boomers. Those generations are getting older and are prime candidates for their first hearing devices. That could help push up growth rates in the coming period,” says Sydbank’s senior analyst Morten Imsgard, who covers the hearing device sector.

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