Analyst: Manufacturers will fight this tooth and nail
There is no silver lining for hearing device manufacturers in a US proposal to allow over-the-counter sales of hearing aids, says senior analyst Morten Imsgard, who believes prices will come under pressure.
BY LONNI LYNGE
In the future when US consumers do their grocery shopping, they might also be able to pick up a new hearing device. That could be a plausible scenario if the US FDA has its way.
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