
Novo Nordisk is not targeting a broad launch of its newly approved combination product Xultophy when it is commercialized in the US next year, but will rather go for a more narrow patient population. This is according to the head of the pharma group’s US business, Jakob Riis.
“It’s an important approval for us, as it is a product with strong clinical qualities; a product that we plan to launch in a well-defined patient population – i.e. the ones who need and can benefit the most from the intensification it gives when you combine a basal insulin and a GLP-1 in one injection. It will be a focused launch in the US in H1 next year,” he tells Medwatch.
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