Medtech groups see huge potential for ”unrivaled” urology product
The head of Coloplast’s urology unit sees no immediate rivals for the new product it will launch with Ambu, while Ambu’s CEO believes its potential is similar to that of one of his company’s biggest commercial successes.
BY STEFAN SINGH KAILAY & LONNI LYNGE
A new partnership between two of the biggest medical device companies in Denmark was unveiled last week, but the idea for the new videoscope used within urology, which the deal centers on, was conceived back in 2011.
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