GN chief: Naïve to think we can keep it to ourselves
The Danish hearing devices group GN ReSound is conquering market shares for the 16th quarter running, with the newly-launched iPhone-compatible devices accounting for most of the growth. But how long can the company keep its momentum with rivals breathing down its neck?
BY LEONORA BECK
GN Resound hit the bull’s eye when the company adjusted its development of hearing devices to account for the presumption that people would live in veritable symbiosis with their iPhones in the future, and the Danish group is currently reaping the benefits of that.
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