Sydbank: Sonova is the strongest brand
Swiss hearing devices company Sonova’s non-profit organization ”Hear the World” now has more than 70 well-known ambassadors associated with the company. Unlike in the past, the affiliations might start to pay off now.
by Henrik Tüchsen
The time has come for greater focus on marketing hearing devices to end-users, and it is another area in which Sonova, the Swiss frontrunner in the global industry, has taken the lead, according to Sydbank analyst Morten Imsgaard.
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