”We are not selling car tires”
Why is it necessary and how is it justifiable for the industry to pay doctors to promote the companies’ products to other doctors? Lundbeck offers its take on the matter here.
by Leonora Beck
Many parts of society are highly skeptical of doctors who collaborate with the drug industry and the practice has led to a heated public debate in Denmark.
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Novo, Lundbeck and Leo defend vilified sales methods
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