Novo’s corporate culture is a powerful weapon in China
Novo Nordisk, which sees a sizeable revenue share from China, has found that it makes sense to give employees a voice in the patriarchal Chinese culture – it keeps people in the company.
The Chinese corporate culture is in glaring contrast to what we are used to from Denmark. In the home country, Novo Nordisk has given its employees great freedom and great responsibility, but it is a huge task to impose the same structure on the company’s more than 3000 employees in China.
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