Since drug company Pfizer’s high-grossing erectile dysfunction drug, Viagra, lost patent in Denmark on July 22, 2013, generic versions of the product has caused the price to drop by a staggering 97 %. And it seems that development has spurred Danish men to ask for the prescription drug a lot more than previously.
Official numbers of pharmacy sales of sildenafil (the active substance in Viagra) in July show that sales have risen by 60 % compared with the month of June.
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