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Price drop triggers Danish Viagra boom

Viagra is more popular than ever in Denmark, after the price of a single pill has dropped to less than 3 kroner following patent loss. New numbers show that sales have gone up by 60 % in a month.

Since drug company Pfizer’s high-grossing erectile dysfunction drug, Viagra, lost patent in Denmark on July 22, 2013, generic versions of the product has caused the price to drop by a staggering 97 %. And it seems that development has spurred Danish men to ask for the prescription drug a lot more than previously.

Official numbers of pharmacy sales of sildenafil (the active substance in Viagra) in July show that sales have risen by 60 % compared with the month of June.

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