
The newly-launched high-end product range, Alta, has big shoes to fill. It has to take over from the popular Agil-range, which has been one of the best-selling high-end products on the market for hearing devices. But Oticon-CEO, Søren Nielsen, is highly optimistic.
“The Alta-range definitely has to drive growth in 2013. We live in a world where it is a challenge to sell new premium devices. But we believe that we have prepared well and have products that will convince dealers to sell more high-end devices with us in the future,” he tells Medwatch.
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