Novo forms pro cycling team
Novo Nordisk is going to sponsor the world’s first global sports team of more than 100 cyclists, triathletes and runners who all have diabetes. The cycling team aims to make it into the Tour de France.
by Henrik Tüchsen
Novo Nordisk is launching a new, remarkable initiative within its global csr-strategy, Changing Diabetes – the establishment of the world’s first pro cycling team consisting exclusively of riders diagnosed with diabetes - the Danish pharmaceutical group writes in a press release published tuesday.
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