Leo Pharma: A strategy for each country
The Danish company Leo Pharma does not just make use of one, but several strategies, when trying to reach out to patients. The strategies are tailored to fit the opportunities provided by the individual country, says the company’s head of sales and marketing.
af KRESTEN MORTEN MUNKSGAARD
Last week’s announcement from Danish Leo Pharma about a drastic change in business strategies, is an attempt to reach out to patients, create a greater level of satisfaction and ultimately secure more clients for the company’s products, says head of sales and marketing, Lars Olsen, in an interview with Medwatch.
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