Major German bank remains extremely positive towards William Demant
The Danish hearing device company William Demant assumes a great position and has the best product-portfolio in the business, concludes the major German bank, Deutsche Bank, in an analysis. The bank believes that the crisis will have little effect on the industry.
The weak economic growth in Europe will only affect the market for hearing devices to a limited extent, and the two front-runners on the European stage in 2012 will be Danish company William Demant and swiss-based Sonova – with the Danish major contender in the lead.
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