
The weak economic growth in Europe will only affect the market for hearing devices to a limited extent, and the two front-runners on the European stage in 2012 will be Danish company William Demant and swiss-based Sonova – with the Danish major contender in the lead.
That is the assessment of analyst Yi-Dan Wang of the major bank Deutsche Bank in the analysis, “2012 Outlook: A Robust Year”. In her analysis she forecasts a global market-growth for the industry of 4-5 % - based on value – but at the same time states:
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