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Major German bank remains extremely positive towards William Demant

The Danish hearing device company William Demant assumes a great position and has the best product-portfolio in the business, concludes the major German bank, Deutsche Bank, in an analysis. The bank believes that the crisis will have little effect on the industry.

Foto: William Demant/PR

The weak economic growth in Europe will only affect the market for hearing devices to a limited extent, and the two front-runners on the European stage in 2012 will be Danish company William Demant and swiss-based Sonova – with the Danish major contender in the lead.

That is the assessment of analyst Yi-Dan Wang of the major bank Deutsche Bank in the analysis, “2012 Outlook: A Robust Year”. In her analysis she forecasts a global market-growth for the industry of 4-5 % - based on value – but at the same time states:

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