William Demant invests in implant business: "One of the best opportunities for the company"
![Søren Nielsen, CEO in William Demant. | Foto: Ritzau Scanpix/Kenneth Lysbjerg Koustrup](https://photos.watchmedier.dk/watchmedier/resize:fill:3840:0:0/plain/https://photos.watchmedier.dk/Images/article11199792.ece/ALTERNATES/schema-16_9/S%25C3%25B8ren%2520Nielsen.jpg)
Although sales of hearing devices generate the majority of William Demant's total revenue, most of the growth potential is located elsewhere - in the company's implant division, Oticon Medical, that includes implants and bone-anchored systems.
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