Widex CEO: Norwegian acquisition will help create organic growth
The acquisition of its Norwegian distributor Medisan will bring Widex closer to the Norwegian market, a move that also enables the company to act quicker. This will help create organic growth, explains CEO Jørgen Jensen.
BY LONNI LYNGE
The Danish family-held hearing aid company Widex has acquired its Norwegian distributor Medisan for an undisclosed figure. But the transaction does not represent a change in strategy, where CEO Jørgen Jensen has in the past categorically rejected acquisitions in retail - unless the company was forced to go in and perform an acquisition.
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