WD chief: Prices will continue to drop
2014 has been a challenging year for William Demant, the company’s chief executive admits, but he is nevertheless pleased with the hearing devices giant’s financial performance during the year. 2015 will offer a number of challenges, not least as regards the steadily falling sales prices.
BY STEFAN SINGH KAILAY
Revenue in 2014 was not exactly characterized by impressive growth rates for the Danish hearing devices group William Demant. Revenue came in at DKK 9.346 billion and sales grew by 2% on an organic basis. So naturally that is not where chief executive Niels Jacobsen chooses to direct his attention when speaking about last week’s annual results.
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