ALK launches allergy app in Denmark

After just under two years on the market in Germany and the UK, allergy group ALK is now making its app available to Danes. The app includes pollen counts, a log, allergy tests and advice about medicine and treatment of allergies, and has been downloaded more than 200,000 times.
Louise Kristine Hjernøe, head of digital projects at ALK, is happy to be able to launch the company's allergy app in Denmark. | Foto: ALK/ PR
Louise Kristine Hjernøe, head of digital projects at ALK, is happy to be able to launch the company's allergy app in Denmark. | Foto: ALK/ PR
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY CATHERINE BRETT

Allergy group ALK is expanding its digital efforts and launching its Klarify app in Denmark, where around 400,000 people suffer from hay fever triggered by tree pollen.

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