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New Sales VP to turn Oticon into a winner in the American market for hearing aids

A new Vice President of Sales with 24 years' experience from Johnson & Johnson is going to further accelerate hearing technology group Demant's American business, which makes up the company's largest market by far. Especially, among independent distributors and American veterans does Demant hold a strong position and the company announces an intention to add further to this position.
Hearing technology group Demant has hired Roger Peterson as new Sales VP of the company's American sales company. | Foto: Demant_Oticon / PR
Hearing technology group Demant has hired Roger Peterson as new Sales VP of the company's American sales company. | Foto: Demant_Oticon / PR
BY ALBERT RØNNING-ANDERSSON

The American market for hearing aids is the biggest by far - more than 4 million devices are sold annually in a global market of about 15 million, making the US - needless to say - an important and attractive market to manufacturers.

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