Demant faces fierce competition in US sales channel: "Sonova just performs really well"
Although Demant launched a new top product in May, the Danish hearing company has not really managed to gain a footing in the US public sales channel Veteran Affairs. Competition is fierce and especially Swiss rival Sonova steals market shares.
Expectations were sky-high when Danish hearing device group Demant introduced its newest product, Oticon Opn S, to the important public sales channel Veteran Affairs (VA) in the US. Around 600,000 hearing aids are sold in the channel every year – mainly the most expensive and advanced devices.
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