Chinese growth creates lucrative opportunities for the hearing device industry

Increasing wealth, an aging population and a rapidly developing healthcare system make China an attractive market for the Danish hearing giants WS Audiology, GN Hearing and Demant. But a number of obstacles hamper the entry into the Orient.

Foto: WS Audiology

The Chinese economy is still on the rise with growth rates over six percent, increasing prosperity and a middleclass that is getting richer.

These factors, combined with an aging population, increased openness towards the West and a rapidly changing healthcare system, make for a true adventure for the hearing device industry.

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