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Hearing implant firm loses millions after losing exclusive distributor status

Danish hearing implant company Danaflex is no longer exclusive distributor of products from Australian hearing implant group Cochlear in Denmark. Instead, the company now has status as service provider, resulting in declined income and reduced profit. Nevertheless, the CEO is "more than satisfied" with the annual report.

Foto: Privat

The prices of cochlear implants for severely hearing-impaired patients are rapidly decreasing. More players enter the market, and competition gets fiercer.

The development also affects Danish Danaflex. Until April last year, the company was the sole distributor of products from Australian hearing implant group Cochlear in Denmark. As the name suggests, Cochlear manufactures cochlear implants for people with moderate to severe or complete hearing loss.

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