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New Sales VP to turn Oticon into a winner in the American market for hearing aids

A new Vice President of Sales with 24 years' experience from Johnson & Johnson is going to further accelerate hearing technology group Demant's American business, which makes up the company's largest market by far. Especially, among independent distributors and American veterans does Demant hold a strong position and the company announces an intention to add further to this position.

Hearing technology group Demant has hired Roger Peterson as new Sales VP of the company's American sales company. Photo: Demant_Oticon / PR

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