MedWatch

Denmark takes decisive step towards introducing bar codes on medicine in 2019

The Danish pharmaceutical industry has received a new European approval, which means that Denmark is well on its way to introducing manufacturer-paid bar codes on medicine that the EU requires to be introduced before February 2019, and which has cost Novo an investment of more than DKK 100 million (USD 16.6 million).

A real viagra pill from Pfizer (in the middle) in a pile of fakes. The EU wants to remove any doubt about counterfeit medicine with a new bar code system, and Denmark is well on its way to introduce it. Photo: Pfizer

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