MedWatch

Ambu: It’s like moving into the big leagues

In the fall Ambu will present its strategy for how the Danish medtech company is to advance its business in coming years. At the moment, the strategy has not been completely decided upon, nor indeed revealed, but CEO Lars Marcher unveils a few of the details here.

In October Ambu’s ambitious strategy, GPS Four, will come to a close with the end of the company’s fiscal year 2012/2013 – a strategy that has led to a thorough transformation of the company since Lars Marcher’s appointment as CEO five years ago.

The transformation has, among other things, led to a doubling of both top and bottom line. The big question now is; how will Ambu utilize the current foundation – which is much more globalized than just a few years ago - in the future?

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