Former Lundbeck-CEO embarks on new health food-adventure

Following his time as executive in Lundbeck Erik Sprunk-Jansen tried his hand at health food, but it cost him several millions and a bankrupt company. Now he has changed his strategy.

“We blew a lot of money creating a, shall we say, old-fashioned company. So now we do not have a lot of money, and we want to try something different.”

The words from Erik Sprunk-Jansen are delivered with a greater humility, than people might have been used to, when he brought Lundbeck to the absolute top of the industry, as executive of the company from 1987 to 2003.

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