WSA puts new man in charge of US brand

WS Audiology poaches new man to lead Sivantos' brand Signia in the US from major company Essilor. He and the Widex USA President Søren Hvidberg Nielsen now both answer to Group CEO og WSA's US business, who also joined from Essilor in May.

New Signia Hearing President at WS Audiology Mike O'Neil Photo: WS Audiology / PR

Group CEO and President at the world's third-largest hearing aid company WS Audiology Eric Bernard is boosting his executive team with the addition of a new President of the firm's Sivantos brand Signia in the US, according to a press release from WS Audiology, which was formed last year through a merger between Danish Widex and EQT-owned Sivantos.

The new man for the job of running the firm's Signia products in the US will be Mike O'Neil, who joins WS Audiology from the position of General Manager for the ophthalmic lens manufacturer Essilor of America, which had a revenue of around USD 2bn in 2019 owing to the sales of spectacle lenses, frames and contact lenses.

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