Ambu ready for price war on market for single-use devices

Ambu faces increased competition as a new major player might be entering single-use endoscope market next year. CEO Juan Jose Gonzalez has an answer ready for the increasing competition, which is that of lowering the price of single-use endoscopes.

Ambu CEO Juan Jose Gonzalez. Photo: Ambu/PR

The CEO of the Danish firm Ambu is keenly aware of the firm's competitors and the growing single-use endoscopy market, especially, will be attacked from many sides in the following year.

Ambu is especially fighting US competitors such as Boston scientific and Verathon for market shares, but the Ambu CEO Juan Jose Gonzalez' eyes are set on Japanese Olympus, which he thinks about to enter the market.

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