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GN CFO on partnership strategy: It gives us the best of both worlds

Unlike most competitors, Danish hearing device group GN Hearing focus on partnerships to reduce risk, spread knowledge about the company and gain access to new markets, growth and income. "It's a win-win situation," says the CFO.

Marcus Desimoni, CFO in GN Store Nord. | Foto: PR, GN Hearing

The tech giant Apple. The software group Google. The market leader Cochlear. The affiliate division GN Audio.

These are examples of Danish GN Hearing's partnerships during the past years, and they illustrate the hearing device group's business model quite well.

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