MedWatch

Ambu's openness can improve image and accounts - experts encourages others to follow suit

Danish medtech Ambu has taken various initiatives to create more transparency regarding the company's internal activities. Branding oneself as a transparent and responsible company can give competitive edge, says CBS professor.

Foto: Ritzau Scanpix/Martin Lehmann

Talk is cheap, but, if there is something in it, branding one's company as transparent and responsible might be good for the economy as well as publicity.

Whatever has made Ambu implement a more transparent policy, it is certain that the Danish medtech group is currently working to win the world's favor.

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