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Royal promotional push to sell Danish life science to Italians

A series of Danish life science companies will head to Italy in November, where they alongside the Royal family will create awareness of Danish products.

The Danish Crown Prince and Princess Mary are joining a series of Danish companies for a visit to Italy in November to help promote Danish life science. | Foto: /Ritzau Scanpix/Mathias Løvgreen Bojesen

In a delegation headed by Danish Crown Prince Frederik and Princess Mary, a series of Danish companies and official representatives of Denmark will visit the Italian capital of Rome later this year.

The purpose of the visit is to create awareness about Danish life science, among other things, in a country that has one of the highest life expectancies and the prospect of a boom in elderly citizens, and this makes Italy an attractive export market for suppliers of products such as medico technical equipment.

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