MedWatch

Pfizer opens for over the counter sales of Viagra in several markets

Danish men may soon be able to buy non-prescription Viagra, just like it has become possible in the UK. Pfizer is looking into the possibility of expanding to more markets, and will not disclose whether Denmark may be one of them.

With the launch of Viagra Connect, Pfizer now has three Viagra products on the market. On the picture is the original version (left) next to Pfizer's own generic version. | Foto: /Ritzau Scanpix/AP/Richard Drew

Since the patent for the pharmaceutical company Pfizer's best-selling anti-impotence drug Viagra (sildenafil) expired in Europe back in June 2013, the marketing of a number of legal, generic potency pills with the same function as Viagra has increased.

This has led to massive price-drops on the original product, which in some countries, including Denmark, has seen a price-drop of up to 97 percent of the price of the original product.

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