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Innovation incubator: Digital entrepreneurs forget the users

New tech companies aiming for the healthcare market tend to develop solutions based on their own ideas of the needs without involving the end users – or those who are to pay for the product. Pre-Seed Innovation is calling for change.

Foto: Colourbox

Too many tech companies develop healthcare solutions without awareness of the needs of the actual target group. This is according to Anders Kjær, Investment Manager focusing on life science in the innovation incubator Pre-Seed Innovation.

He is the man behind a new initiative to bring entrepreneurship companies closer to the end users – Pre-Seed’s conference “Product market fit for health startups” that will take place in the beginning of December.

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