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Innovation incubator: Digital entrepreneurs forget the users

New tech companies aiming for the healthcare market tend to develop solutions based on their own ideas of the needs without involving the end users – or those who are to pay for the product. Pre-Seed Innovation is calling for change.

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MSD's Keytruda fejler i mavekræftstudie

Immunterapien Keytruda fra amerikanske Merck/MSD har ikke kunnet overgå kemoterapi i andenlinjebehandling af patienter med kræft i mave eller spiserør. Lægemidlet blev for få måneder siden godkendt i indikationen i tredje linje.

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